ADMISSION & CAMPUS ACCESS:
Admission is free. Reservations are required. Campus access is limited to registered guests and USC students, staff, and faculty with current USC ID.

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DESCRIPTION:
Renowned for their remarkably active, passionate, and omnipresent fanbase, K-pop artists enjoy unparalleled exposure and engagement on the global stage. From sold-out world tours to staggering album sales, K-pop is making its mark. 

Behind the Scenes of K-pop is an exciting, all-day symposium featuring insiders and experts who will foster conversations about the art, culture, business, and future of the international music sensation.

Schedule:

9:15 a.m.: Check-in begins, breakfast provided
9:45 a.m.: Welcome and Opening Remarks
10 a.m: Session 1: K-pop Journalism
11:15 a.m.: Session 2: Making K-pop - Songwriting, Producing, and Publishing
12:15 p.m.: Lunch Break
1:15 p.m.: Performances by Spade A Dance
1:30 p.m.: Session 3: Live Events
2:45 p.m.: Session 4: K-culture Marketing
4 p.m.: Session 5: K-pop in the U.S.

Guests who attend all five sessions will be entered in a raffle to win K-pop prizes. 

Speakers include:

> David Amber, Music producer and songwriter for TWICE, AOA, NCT, and WENGIE
> Joen Choe, Senior Vice President of Marketing and Partnerships at CJ ENM America
> P. Claire Dodson, Associate Director of Culture at Teen Vogue
> Justin Hahn, Chief Creative & International Officer at 153/Joombas Music Group
> Meg Harkins, Executive Vice President at Imperial Music and Casablanca Records
> Daniel Hong, COO of JYP USA
> Jae-Ha Kim, Columnist at the Chicago Tribune
> Soy Kim, Head of North America, Music & Podcasts Content Strategy at YouTube
> Marissa Putney, Vice President, Global Artist & Label Services at The Orchard 
> Ben Samama, Songwriter for RIIZE, NCT 127, IVE, and ITZY
> Annie Stoll, Vice President of Creative at Republic Records
> Marlene Tsuchii, Music Agent at Creative Artists Agency 
> Charlotte Wilson, Songwriter for ITZY, ENHYPEN, and NMIXX

Produced by David Amber
 

Composed by Charlotte Wilson

Presented by USC Visions and Voices. Organized by Hye Jin Lee (Communications) in collaboration with the USC Annenberg School for Communication and Journalism and the USC Thornton School of Music. Co-sponsored by the Korea Foundation and Asian Pacific American Student Services.

Photo courtesy of KCON.